the merchandising reference

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standard courses

Standard training is for employees of luxury brands, fashion, beauty, home goods and services wishing to develop their  merchandising skills.

What are standard courses?

Standard courses is based on various essential merchandising themes. Each of the 7 courses lasts one day and provides a solid foundation in interior store merchandising techniques and window scenery.

Within France these courses are all eligible for the individual right to training (DIF). 

What is our teaching methodology?

Dynamic and efficient, our method relies on:


  • More than 200 updated pictures from the travels of our team of merchandising trainers from the world’s shopping capitals, helping bring a visual perspective to your course.
  • Exercises, case studies and appropriate techniques adapted for better understanding of the subject matter.
  • Interactive training between the trainer and the participants for a better transfer of knowledge.
  • Maximum 10 people per group so there is plenty of time for each participant.

Who participates in standard courses?

The standard courses are intended to serve employees who wish to develop their merchandising skills within the fields of luxury, fashion, beauty, home goods and services.

These are standard business trainings for multiple brands where you will also meet with fellow professionals from different companies.

The « + » (benefits) of our standard courses

  • Learn multiple merchandising techniques that can be immediately applied.
  • Receive an indispensible manual of training for each participant.
  • Gain a Merchanfeeling Certificate of training upon completion.