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merchandising Implantation

CWF - Children Worldwide Fashion

The Client

Born in 1999, Children Worldwide Fashion (CWF) is the heir of more than four decades of children's fashion. Under license, the company creates, manufactures and distributes the collections of the children's fashion brands : Burberry, Chloé, Hugo Boss, Timberland, Little Marc Jacobs and DKNY. It has also launched its own brand in 2013 for girls: Billieblush. For three seasons, the CWF group has called upon Studio Merchanfeeling for specific merchandising needs.


Challenges and constraints

The CWF brands are distributed in multi-brand boutiques throughout Europe. Conscious of representing their image in these stores through merchandising, CWF wants to strengthen its collections in these multi-brand children shops in France, Belgium, Italy, Switzerland, Germany, Netherlands, Norway, Austria and Greece.

Studio Merchanfeeling’s answer

The Merchanfeeling team toured Europe to improve merchandising and train those responsible within distributing its collections.



CWF’s multi-brand outlets have seen a significant improvement in their merchandising, followed by an increase in sales.