the merchandising reference

+44 (0)207 873 2304

Get in touch:


Privacy and Cookies Policy

Our primary purpose is to provide a website that is a dynamic resource and business tool to help you develop a sound Merchandising strategy. We want you to feel secure when visiting our site. Our policy covers how we collect and store your information. see below.

We are committed to safeguarding the privacy of our website visitors; this policy sets out how we will treat your personal information.


This policy is divided into two parts:


Part A sets out our policies in relation to personal information ;


Part B sets out how we use cookies on the website.


By using our website and agreeing to this policy, you consent to our use of cookies in accordance with the terms of this policy.



1. What information do we collect?


We may collect, store and use the following kinds of personal information:


a) personal information about your computer and about your visits to and use of this website (including your IP address, geographical location, browser type and version, operating system, referral source, length of visit, page views and website navigation paths) ;


b) personal information that you provide to us when registering with the website or a part of the website, or when subscribing to email notifications and/or newsletters ;


c) personal information relating to any purchases you make of our goods or services ;


d) personal information that you provide to us in connection with the use of any of our services ;


e) any other personal information that you choose to provide to us.


The personal information we collect may include your name, email address, telephone number, other contact details, business/employer details and payment details.

2. Using your personal information


Personal information submitted to us via this website will be used for the purposes specified in this privacy policy or in relevant parts of the website.


We may use your personal information to:


a) administer the website ;


b) improve your browsing experience by personalising the website ;


c) enable your use of the free services available on the website ;


d) send to you goods purchased via the website, supply to you services purchased via the website and facilitate bookings made through the website ;


e) send statements and invoices to you and collect payments from you ;


f) send you general (non-marketing) commercial communications ;


g) send you email notifications that you have specifically requested ;


h) send to you marketing communications relating to our business or the businesses of carefully-selected third parties which we think may be of interest to you, by post or, where you have specifically agreed to this, by email or similar technology (you can inform us at any time if you no longer require marketing communications) ;


i) provide third parties with statistical information about our users – but this information will not be used to identify any individual user ;


j) deal with enquiries and complaints made by or about you relating to the website ;


k) keep the website secure and prevent fraud.


Where you submit personal information for publication on our website, we will publish and otherwise use that information in accordance with the licence you grant to us.


All our website financial transactions are handled through our payment services provider. You can review our payment services provider's privacy policy on their website. We will share your personal information with our payment services provider only to the extent necessary for the purposes of processing payments you make via our website, refunding such payments and dealing with complaints and queries relating to such payments and refunds.


3. Disclosures


We may disclose personal information about you to any of our employees, officers, agents, suppliers or subcontractors insofar as reasonably necessary for the purposes set out in this privacy policy.


In addition, we may disclose your personal information:


a) to the extent that we are required to do so by law ;


b) in connection with any ongoing or prospective legal proceedings ;


c) in order to establish, exercise or defend our legal rights (including providing information to others for the purposes of fraud prevention and reducing credit risk) ;


d) to the purchaser (or prospective purchaser) of any business or asset that we are (or are contemplating) selling ;


e) to any person who we reasonably believe may apply to a court or other competent authority for disclosure of that personal information where, in our reasonable opinion, such court or authority would be reasonably likely to order disclosure of that personal information.


Except as provided in this privacy policy, we will not provide your information to third parties.


4. International data transfers


Information that we collect may be stored and processed in and transferred between any of the countries in which we operate in order to enable us to use the information in accordance with this privacy policy.


Information which you provide may be transferred to countries which do not have data protection laws equivalent to those in force in the European Economic Area.


In addition, personal information that you submit for publication on the website will be published on the internet and may be available, via the internet, around the world. We cannot prevent the use or misuse of such information by others.


You expressly agree to such transfers of personal information.


5. Security of your personal information


We will take reasonable technical and organisational precautions to prevent the loss, misuse or alteration of your personal information.


We will store all the personal information you provide on our secure (password- and firewall-protected) servers. All electronic financial transactions will be encrypted using SSL technology.


Of course, data transmission over the internet is inherently insecure and we cannot guarantee the security of such data.


You are responsible for keeping your password details confidential. We will not ask you for your password (except when you log in to the website).


6. Policy amendments


We may update this privacy policy from time to time by posting a new version on our website.


7. Your rights


You may instruct us to provide you with any personal information we hold about you. Provision of such information will be subject to:


a) the payment of a fee (currently fixed at £10.00) ;


b) the supply of appropriate evidence of your identity (for this purpose, we will usually accept a photocopy of your passport certified by a registered lawyer or bank plus an original copy of a utility bill showing your current address).


We may withhold such personal information to the extent permitted by law.


You may instruct us not to process your personal information for marketing purposes by sending an email to us. In practice, you will usually either expressly agree in advance to our use of your personal information for marketing purposes or we will provide you with an opportunity to opt out of the use of your personal information for marketing purposes.


8. Third party websites


The website contains links to other websites. We are not responsible for the privacy policies or practices of third party websites.


9. Updating information


Please let us know if the personal information which we hold about you needs to be corrected or updated.


10. Contact


If you have any questions about this privacy policy or our treatment of your personal information, please write to us by email or by post (using the contact details set out on this website).


11. Data controller


The data controller responsible in respect of the information collected on this website is Merchanfeeling Ltd of 2nd Floor Crown House, 37 High Street, East Grinstead, West Sussex RH19 3AF.



1. About cookies


A cookie is a file containing an identifier (a string of letters and numbers) that is sent by a web server to a web browser and stored by the browser. The identifier is then sent back to the server each time the browser requests a page from the server.


Cookies can be used by web servers to identity and track users as they navigate different pages on a website and to identify users returning to a website.


Cookies may be either "persistent" cookies or "session" cookies. A persistent cookie consists of a text file sent by a web server to a web browser, which will be stored by the browser and will remain valid until its set expiry date (unless deleted by the user before the expiry date). A session cookie, on the other hand, will expire at the end of the user session, when the web browser is closed.


2. Cookies on this website


We use both session cookies and persistent cookies on this website.


We may send to you the following cookies:


a) PHPSESSID - This is a session cookie essential to the operation of some parts of the website.


b) __utmc, __utmz, __utmb, __utma - These are Google Analytics cookies used to collect information about how visitors use our site.


c) FE_USER_AUTH - This cookie facilitates user logins to private parts of the website.


Cookies do not contain any information that personally identifies you, but personal information that we store about you may be linked, by us, to the information stored in and obtained from cookies.


3. Blocking cookies


Most browsers allow you to refuse to accept cookies. For example:


a) in Internet Explorer, you can block cookies using the cookie handling override settings available by clicking "Tools", "Internet Options", "Privacy" and then "Advanced" ;


b) in Firefox, you can block all cookies by clicking "Tools", "Options", "Privacy", selecting "Use custom settings for history", and unchecking "Accept cookies from sites".


Blocking all cookies will, however, have a negative impact upon the usability of many websites. If you block cookies, you will not be able to use all the features on this website.


4. Deleting cookies


You can also delete cookies already stored on your computer. For example:


a) in Internet Explorer, you must manually delete cookie files (you can find instructions for doing so at ;


b) in Firefox, you can delete cookies by clicking "Tools", "Options", "Privacy" and then "Show Cookies", and then clicking "Remove all cookies".


Doing this may have a negative impact on the usability of many websites.